Blogs
Simple, data-led explanations of agentic commerce and how to optimize your brand for AI shopping.
All Blogs
News of the Week #6: The Weekly Brief on Agentic Commerce
Visa drops B2AI report, Visa x Ramp expand Trusted Agent Protocol, OpenAI x Smartly.io launch conversational ads, Macy's AI chatbot drives 4.75x spending, Rezolve AI hits 543% growth, and more.
Inside Google AI Mode Ads: How Shopping Ads Appear in AI Mode and What the DOM Reveals
We intercepted Google AI Mode's network logs to see how ads are served inside AI-generated responses. A full breakdown of the ad DOM structure, click tracking, product cards, and how it connects to your existing Google Ads campaigns.
Inside ChatGPT Ads: A Full XHR Breakdown of the Ad Snippet Pipeline
We intercepted ChatGPT's network logs to reverse-engineer exactly how ads are served. A full technical breakdown of the XHR payloads, SSE events, ad unit schema, and tracking infrastructure behind ChatGPT's advertising system.
News of the Week #5: The Weekly Brief on Agentic Commerce
Razorpay x Sarvam AI launch voice commerce, Firmly Connect goes live, Shopify launches Agentic Plan, OpenAI expands ACP, Stripe x Meta one-click checkout, ChatGPT ads cross $100M, and more.
Shopify's Recent Announcements on Agentic Commerce
A breakdown of Shopify President Harley Finkelstein's Upfront Summit 2026 talk on agentic storefronts, UCP, the hub-and-spoke model, OpenAI's Instant Checkout reversal, and what merchants need to do now.
News of the Week #4: The Weekly Brief on Agentic Commerce
Walmart pulls back on in-chat checkout, Stripe launches Machine Payments Protocol, Shoplazza adopts agentic architecture, Rezolve and Microsoft push agentic commerce, Adyen releases whitepaper.
How Microsoft Copilot Search Works: The Architecture Deepdive
A technical breakdown of how Microsoft Copilot processes your query through the Prometheus model, Bing grounding, 5-stage orchestration pipeline, RAG system, and Copilot Checkout shopping pipeline.
News of the Week #3: The Weekly Brief on Agentic Commerce
Google's UCP gains payment support, Wizard partners with Stripe on ACP, Lemrock raises €6M, Amazon blocks Perplexity's AI shopping agent, and more.
How ChatGPT Search Works: The 7-Stage Pipeline Behind Every Answer
A technical breakdown of how ChatGPT Search processes your query through 7 stages: classification, query generation, filtering, page fetch, embedding, deep-read selection, and answer generation.
News of the Week #2: The Weekly Brief on Agentic Commerce
OpenAI drops Instant Checkout, Zyg raises $5.8M, Spreedly launches agentic payment rails, GenFlux raises $4.2M, and more agentic commerce news.
News of the Week: The Weekly Brief on Agentic Commerce
Era raises $1.4M for AI agent product data, Mastercard launches Agent Pay in UAE, Walmart CEO says AI shoppers spend 35% more, and more agentic commerce news.
The 5 Levels of Agentic Commerce and the Missing One for Brands
Stripe's 2025 Annual Letter outlines a framework for agentic commerce maturity. We break down the five levels and highlight the critical optimization gap most brands overlook.
Inside ChatGPT's Shopping Connector: Query Fanouts Update
Our extension now captures product recommendations from ChatGPT, showing you the metadata behind each product listing.
Query Fanouts: See What Answer Engines Look For
Discover how LLMs break down your queries into multiple search queries called query fanouts, and learn how to use them to improve your AI visibility.
What is AEO? Why Generative Engine Optimization is the New SEO
Understand how Answer Engine Optimization is reshaping digital visibility across AI answer engines.
Inside Generative Engines: A Mathematical and System-Level Breakdown
A deep dive into the mathematical foundations and system architecture that power modern generative AI engines.
