Operator
Ubermetrics
Ubermetrics runs 2 bots across 2 agent types. Each one is a separate user-agent so you can allow or block them independently.
Bot
um-FCBrand Intelligence · Intel + audit
Brand Intelligence
Intel + audit
um-FC is operated by Ubermetrics. Competitive, marketing, or threat-intelligence data collection. Often crawls competitor pages, ad creatives, or pricing pages on behalf of a buyer.
uMBotSEO Crawler · Intel + audit
SEO Crawler
Intel + audit
uMBot is operated by Ubermetrics. Maps link graphs, ranking signals, and audit data for SEO tooling. Typically run by SaaS platforms on behalf of marketers monitoring their own or competitor sites.