Operator
Gumgum
Gumgum runs 2 bots across 2 agent types. Each one is a separate user-agent so you can allow or block them independently.
Bot
GumGum VerityAds Network Bot · Ads platform
Ads Network Bot
Ads platform
GumGum Verity is operated by Gumgum. Ad-platform crawler that fetches landing pages for quality, policy, and creative checks. Blocking it typically breaks ad serving on the affected URLs.
VerityBrand Intelligence · Intel + audit
Brand Intelligence
Intel + audit
Verity is operated by Gumgum. Competitive, marketing, or threat-intelligence data collection. Often crawls competitor pages, ad creatives, or pricing pages on behalf of a buyer.