Amazon-Product-API
Amazon-Product-API is a catalog crawler operated by Amazon. It indexes product feeds, category pages, and product detail pages so they can be surfaced inside shopping experiences and AI-powered commerce assistants.
Allowing it is one of the main ways your products become discoverable inside agentic commerce flows. As AI shopping agents grow, this category of crawler will matter more, not less.
Blocking is fine for sites that are not retail, but think twice if you sell products online.
See Amazon-Product-API on your own site
Match the User-Agent header on incoming requests against the pattern below.
regex
Verify by IP
For higher confidence, also verify the source IP against the operator's published ranges. UA strings can be spoofed; IP ownership is harder to fake.
Renders JavaScript
No
IP verification
Published IP ranges
Crawl frequency
Variable
Honors robots.txt
Yes
Honors Crawl-delay
Varies
Amazon runs 38 bots in total. Each one is a separate user-agent so you can allow or block them independently.
Live-Fetch AI
11- Amzn-User
- Amazon Bedrock AgentCore Browser (AP Northeast)
- Amazon Bedrock AgentCore Browser (AP South)
- Amazon Bedrock AgentCore Browser (AP Southeast 1)
- Amazon Bedrock AgentCore Browser (AP Southeast)
- Amazon Bedrock AgentCore Browser (EU Central 1)
- Amazon Bedrock AgentCore Browser (EU West 1)
- Amazon Bedrock AgentCore Browser (US East 1)
- Amazon Bedrock AgentCore Browser (US East 2)
- Amazon Bedrock AgentCore Browser (US West 2)
- Amazon Buy For Me
Training Crawler
7Brand Intelligence
3Agentic Browser
3AI Search Index
2Generic Crawler
2DevOps & Monitoring
2Shopping Bot
2- Amazon-Product-APIYou are here
- Amazon-Rufus
Search Engine
1Task Automation
1Ad Verification
1Ads Network Bot
1Link Unfurler
1AI Coding Tool
1Should I let Amazon-Product-API through?
In most cases, yes. Catalog crawlers feed AI shopping experiences. If you sell online, you want to be in their index. If volume gets noisy, rate-limit it before you block it outright.
Does blocking Amazon-Product-API affect my Google rankings?
No. Amazon-Product-API is not a search-engine crawler. Your ranking on Google or Bing is unaffected by what you do here.
How do I confirm a request is really from Amazon-Product-API?
Two checks. The User-Agent header should match a known Amazon-Product-API string, and the request's source IP should fall inside Amazon's published ranges. The User-Agent alone is trivially spoofable, so the IP check is what gives you confidence. Amazon publishes the ranges so you can validate at the CDN or edge.
Will Amazon-Product-API change how my products surface in AI search?
If Amazon runs an AI shopping surface, then yes. The crawler builds the catalog those experiences pull from. Blocking it means your products won't appear when users ask the AI to shop on their behalf.
How is Amazon-Product-API different from Amazon's other bots?
Amazon splits work across multiple user-agents so site owners can decide on each one independently. Training crawlers, live-fetch agents, search indexers, and agentic browsers each get their own name. Worth scanning the rest of the Amazon family above to see which ones actually matter for your site.
What's the cleanest way to control Amazon-Product-API?
Two layers. Robots.txt for the polite crawlers that read it, and rules at your CDN or edge for the ones that don't. Rankly's Agent Experience handles both from a single config, so you can allow, block, rate-limit, or serve a stripped-down version per bot. Agent Analytics handles the observation half so you know which bots are actually worth a rule.
Verify everything above against the operator's own documentation.