Amazon AdBot
Amazon AdBot is an intelligence-gathering crawler operated by Amazon. It collects competitive, marketing, or threat-intel data from public web pages, usually on behalf of a buyer who wants visibility into a market or competitor set.
Volume is moderate but persistent. The crawler is interested in pricing pages, product pages, ad creatives, or whatever else its customers are tracking.
Whether to allow it is a strategy call. Some businesses want to be seen by their competitors; others would rather hide.
See Amazon AdBot on your own site
Match the User-Agent header on incoming requests against the pattern below.
regex
Verify by IP
For higher confidence, also verify the source IP against the operator's published ranges. UA strings can be spoofed; IP ownership is harder to fake.
Renders JavaScript
No
IP verification
Published IP ranges
Crawl frequency
Heavy on demand
Honors robots.txt
Yes
Honors Crawl-delay
Varies
Amazon runs 38 bots in total. Each one is a separate user-agent so you can allow or block them independently.
Live-Fetch AI
11- Amzn-User
- Amazon Bedrock AgentCore Browser (AP Northeast)
- Amazon Bedrock AgentCore Browser (AP South)
- Amazon Bedrock AgentCore Browser (AP Southeast 1)
- Amazon Bedrock AgentCore Browser (AP Southeast)
- Amazon Bedrock AgentCore Browser (EU Central 1)
- Amazon Bedrock AgentCore Browser (EU West 1)
- Amazon Bedrock AgentCore Browser (US East 1)
- Amazon Bedrock AgentCore Browser (US East 2)
- Amazon Bedrock AgentCore Browser (US West 2)
- Amazon Buy For Me
Training Crawler
7Brand Intelligence
3- Amazon AdBotYou are here
- AmazonAdBot
- contxbot
Agentic Browser
3AI Search Index
2Generic Crawler
2DevOps & Monitoring
2Shopping Bot
2Search Engine
1Task Automation
1Ad Verification
1Ads Network Bot
1Link Unfurler
1AI Coding Tool
1Should I let Amazon AdBot through?
In most cases, yes. Whether to be seen by competitors is a strategy call. Rate-limit if volume gets noisy. If volume gets noisy, rate-limit it before you block it outright.
Does blocking Amazon AdBot affect my Google rankings?
No. Amazon AdBot is not a search-engine crawler. Your ranking on Google or Bing is unaffected by what you do here.
How do I confirm a request is really from Amazon AdBot?
Two checks. The User-Agent header should match a known Amazon AdBot string, and the request's source IP should fall inside Amazon's published ranges. The User-Agent alone is trivially spoofable, so the IP check is what gives you confidence. Amazon publishes the ranges so you can validate at the CDN or edge.
Why is a third-party tool crawling my site?
Someone, possibly a competitor running a backlink audit, possibly your own team, set up a job in Amazon. The crawler runs on their schedule. Blocking it only blocks their visibility into your site, it doesn't break anything user-facing.
How is Amazon AdBot different from Amazon's other bots?
Amazon splits work across multiple user-agents so site owners can decide on each one independently. Training crawlers, live-fetch agents, search indexers, and agentic browsers each get their own name. Worth scanning the rest of the Amazon family above to see which ones actually matter for your site.
What's the cleanest way to control Amazon AdBot?
Two layers. Robots.txt for the polite crawlers that read it, and rules at your CDN or edge for the ones that don't. Rankly's Agent Experience handles both from a single config, so you can allow, block, rate-limit, or serve a stripped-down version per bot. Agent Analytics handles the observation half so you know which bots are actually worth a rule.
Verify everything above against the operator's own documentation.